"Gorizont" is constantly developing together with its customer, using the synergy effect skillfully. Customers who come for the first time being kids and teens, remain the clients of the shopping and entertaining complex and later on, as maturity and social growth develop, meeting all the demands in shopping, service and entertainment sector.

The shopping and entertaining complex "Gorizont" plays an indicative part for the economy of the city, bringing forward new projects and formats. Brands often choose Gorizont as a platform for opening such first regional projects as, for example, H&M, Uniqlo, Starbucks, Jo Malone, Kiko, and even the first projects in Russia, such as Polo Ralph Lauren, Tommy Hilfiger Kids. Gorizont acts as a connecting link between foreign brands, aiming for the Russian market and local entrepreneurs. The shopping and entertaining complex takes an active part in the negotiations, providing acceptable locations and financial terms, supporting the franchising institute (MAX&Co, Marella, Trussardi Jeans and many others).

The true family conception of the shopping complex includes a cinema complex, an all season water park, a karaoke club, a city of professions "Kidburg" for kids with the edutainment area, cafes and restaurants, beauty shops and a fitness centre with the swimming pool, pharmacies, a tailor shop, departments of banks, a car washing facility, recreation zones are fitted.

The ideology of Gorizont increases the culture of consumption in the region on the whole, and the steady interest from the side of customers of all the ages and social groups makes it an active venue for holding charitable and educational events.